Wondering, what trends you need to incorporate into your strategic planning process for 2018.

Here are the top three digital marketing trends to watch heading into 2018.

      1.  Smartphones Will Rule

We live in a mobile-centric world. Mobile users are spending more time than ever on their smartphones. Mobile advertising spend is expected to overtake total television ad spend in 2020, according to eMarketer.

This trend is definitely not going away anytime soon, which is why you need to ensure that your marketing campaigns are as mobile friendly as possible. To achieve the ideal mobile experience for your audience, optimize your website, social media pages and break up your content into digestible chunks. 

     2.  Highly Engaging Visual Content 

Arent we all too familiar with the role played by interactive imagery in todays times?

YouTube, Facebook, Instagram, Twitter, and Snapchat are all providing their users with humongous amounts of video content every single day. As most of all of the users for the aforementioned networks are accessing the content via mobile devices, youll need to have a stellar video advertising strategy to ride this content wave.

According to Facebook, 1.65 billion active users (data from April 2016) watch about 8 billion videos each day. These statistics paint an interesting picture. Visualization has become more important than ever. 2018 will witness visually-rich and engaging content reach new heights. 

      3.  A Big Yes to Personalized and Customer-Centric Content

2018 is going to be all about content that provides a personalized experience for each consumer. 61% customers rely more on a company that is inclined to create custom and individualized content, according to Smart Insights.

Customer-centric content is the most powerful way to reach your target audience and propel desired conversions. Focus on creating dynamically-rich content.

More importantly, address the exact micro-moment needs of your audience by providing the right information at the right time to the customer in need.

Final Thoughts

Digital marketing is getting more exciting with each passing day. It is all set to become more content driven, customer specific and user friendly. So, what are you waiting for? Gear up for 2018 with the above-mentioned trends. It’s time to capitalize on these trends and provide your brand with a competitive edge.